Kamis, 28 November 2013

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The Portable MBA in Entrepreneurship (The Portable MBA Series), by Andrew Zacharakis

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.

  • Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
  • Includes customizable, downloadable forms for launching your own business
  • Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
  • Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

  • Sales Rank: #373849 in eBooks
  • Published on: 2015-07-24
  • Released on: 2015-07-24
  • Format: Kindle eBook

From the Inside Flap
For entrepreneurs with a vision, opportunities are everywhere. Even in tough economic times, more and more people are seizing the chance to get out of someone else's office and into their own. Success is by no means a guarantee, but there's no reward without risk. The Portable MBA in Entrepreneurship is designed to lower that risk.

This newly updated Fourth Edition equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools. William Bygrave and Andrew Zacharakis lead an all-star team of professors, consultants, and entrepreneurs in bringing this bestselling business resource into step with today's entrepreneurial landscape with totally up-to-date case studies and examples. Plus, this edition includes access to the Portable MBA Online, which provides a wealth of handy forms, study guides, videos, presentations, and much more.

Starting a business is tough even in the best of times; here you'll find all the information you need to make sure your business makes it, including how to:

  • Recognize great entrepreneurial opportunities

  • Write a business plan and build your financial statements

  • Secure financing with venture capital or debt financing

  • Franchise your successful business

  • Manage a growing business

  • Protect your intellectual property

  • Sell a business when the time is right

As always, The Portable MBA in Entrepreneurship brings you the collective wisdom of some of the best minds in business and academia in plain, accessible language. This comprehensive, engaging resource offers a cutting-edge education in entrepreneurship at a cut-rate price.

From the Back Cover
The only book that offers a state-of-the-art education in entrepreneurship

. . . from an all-star team of top professors and successful businesspeople.

Starting a business is the dream of millions—but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world's biggest and most successful businesses were founded during economic downturns and even during the Great Depression.

Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top-flight business school education—from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.

About the Author
William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Has excellent chapters on business plans & pro-formas, but not the best guide to starting a business otherwise.
By tree hugger
This book is dry and scholarly like a textbook as the title implies. It's not of much use to a small business or by any means covers a fraction of the things any business needs to know. The one area this bpbook is outstanding compared to others I've read about starting businesses, especially small ones is it's superior coverage of writing business plans and writing your pro-forma statement. For those two topics, it's essential reading unless you look for the info online.

Otherwise, Rieva Lesonsky's AWESOME "Start Your Own Business" is a TRUE encyclopedic resource covering virtually all aspects of starting any business, big or small, that is a "true MBA" on the subject. It covers many topics other books don't, especially this one, is an easy read that gets to the point, and only BOOKS on specific topics like e-commerce or accounting have much more to add.

1 of 1 people found the following review helpful.
This book seems to be taken from a similar text ...
By CAesar
This book seems to be taken from a similar text book by the authors and used in the Entrepreneurship 510 class at Devry University (just to be clear, my text book for this class is also by Bygrave and Zakarakis and simply entitled "Entrepreneurship" (my copy is a Devry ediion with the Devry cover on it but the text is actually from the authors above 2nd edition). Although the chapter layout is not quite the same, the text within it is the same. The ISBN on my book is 978-0-470-45037-6 (pbk).If you are planning on attending this school or notice that your Entrepreneurship class book has the same authors, I'd be wary of buying this book as I am certain that the information contained in both is extremely similar, just organized a little different.

1 of 1 people found the following review helpful.
Great Content
By Caisu
This content was the core of my Managing Growth Management MBA course. The info is invaluable. You can get almost as much out of reading this book as from taking a class. Make sure to go online and download the content that goes with the book. I used the financial statements downloaded for my business plan. I realized I needed the book while I was on vacation, only 2 days before class started and I had 2 chapters to read before class! Thanks to Amazon prime and the supplier, I got the book on time.

See all 16 customer reviews...

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Senin, 25 November 2013

[C799.Ebook] Ebook Download Cosmosapiens, by John Hands

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Cosmosapiens, by John Hands

Who are we, and how did we get here? These are two of the most fundamental questions facing scientists and cosmologists alike and have rested at the center of human intellectual endeavor since its beginning. They are questions that stretch across numerous disciplines. But with many groups seeking answers using different methods, it can be difficult to tell what progress has been made without stepping back and looking at the whole interdisciplinary picture. John Hands does exactly that. His synthesis of ideas, ten years in the making, reveals underlying patterns of cooperation, complexity, and convergence that begin to tell the story of human emergence and consciousness.

  • Sales Rank: #1538221 in Books
  • Published on: 2016-11-24
  • Original language: English
  • Dimensions: 6.22" h x 2.48" w x 10.28" l,
  • Binding: Paperback

Review
''In this audacious, ambitious, and philosophically completist study, Hands leads an interdisciplinary search through all the current human knowledge that may help answer two burning questions: What are we, and where do we come from? The result is a pearl of dialectical reasoning between Hands and the most celebrated experts he can find. In today's age of specialization, readers will welcome this throwback to the days of the well-informed layperson, conversant and opinionated in a variety of topics. Hands grounds his musings in logic and scientific fact to produce a thoughtful treatise for the eternally curious.'' (Publishers Weekly Starred Review)

''A thoughtful, well-written volume'' (Library Journal)

''[A] Book of astonishing ambition and scope.'' (TLS (A Best Book of the Year))

''A compendious work that will intrigue serious readers'' (Kirkus)

''This is a truly exceptional piece of work.'' (Tim Crane, Knightbridge Professor of Philosophy, University of Cambridge)

''A magisterial, persuasive and thought provoking survey of the horizons of modern science.'' (Dr James Le Fanu, author of The Rise and Fall of Modern Medicine)

''This book is an intellectual tour-de-force . . . highly recommended for anyone wishing to get a deeper insight into the fundamental but typically arcane theories that purport to explain where we and the universe that surrounds us are coming from.'' (Professor Francis Heylighen, Evolution, Complexity and Cognition Group, Free University of Brussels)

Major accomplishment/'' (Professor James Shapiro, author of Evolution: A View From The 21st Century)

''Any conventional Darwinist (and I am one of them) will find a lot to take exception to: but disagreement is the fuel of progress and if you enjoy an argument this is the book for you.'' (Professor Steve Jones, author of The Language of the Genes)

''An audacious and admirable book…written with engaging style, and the strongest scientific ideas across a swathe of fields in physics and biology are presented lucidly'' (Larry Steinman, Professor of Neurological Science, Stanford University)

''With depth and virtuosity, John Hands explores the Big Questions of human existence: who are we? why are we here? where are we headed? …Hands's voyage of inquiry will not only educate you, it will also surprise.'' (Derek Shearer, Director, McKinnon Center for Global Affairs, Los Angeles)

''A fine book...brave, very wide ranging, synoptic.'' (Professor Stuart Kauffman, author of At Home in the Universe)

''John Hands…came to realise, and makes us realise, how much we don't know. Nevertheless, he is optimistic, and when he comes to human evolution and a schematic view of our history, he is hopeful and sees progress in understanding and co-operation. From his book we get that big picture he sought.'' (Professor David Knight, author of The Making of Modern Science)

''Hands's book is a game-changer.� In the tradition of Thomas Kuhn's�The Structure of Scientific�Revolutions, this lucidly written, penetrating analysis challenges us to rethink many things we take for granted about ourselves, our�society, and our universe.� It will become a classic.'' --(Peter Dreier, E P Clapp Distinguished Professor of Politics, Occidental College)

''John Hands is an astute observer of recent trends in scientific ideas bold enough to point out what he sees as sense and nonsense and intelligently explain why. Even in cases where one might disagree, the arguments are thought-provoking.'' --(Paul Steinhardt, Albert Einstein Professor in Science, Princeton University)

''A work as bold, broad, and challenging as this will no doubt tweak the bias any one of us may have regarding a particular event, but, then, so did Darwin's On the Origin of Species.'' --(Jeffrey Schwartz, Professor of Physical Anthropology and of The History & Philosophy of Science at the University of Pittsburgh)

About the Author
John Hand has devoted more than ten years to evaluating scientific theories about human evolution from the origin of the universe.� He graduated in chemistry from the University of London and co-authored two research studies and published one book in the social sciences.� He was the founding Director of the Government's Co-operative Housing Agency and served on three Government committees.� He has tutored in both physics and management studies for the Open University and was Royal Literary Fund Fellow at University College London.� He has written three novels and been published in 8 countries.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Very, very intriguing. A must-read for those who enjoy this sort of "stuff."
By Bruce Oksol
Update, posted August 27, 2016. I have read this book once full-through. I re-read most of it a second time. I am now reading portions of it for the third time. The more I read it, the better it gets. One really has to read this carefully, questioning Hands as much as he questions Richard Dawkins, et al. It's very difficult to find flaws in his arguments or observations. It turns out that much of what we learned as "dogma" in high school biology or college Biology 101 is simply not entirely accurate. As with any subject, there are a lot of "myths," and half-truths. John Hands points these out. He just points them out. He seems to be looking for answers like the rest of us, and the more he reads, the more unsure he becomes. But to enjoy this book, read it quickly through the first time, and then go back and re-read slowly the parts that interest you the most. I think you will be pleasantly surprised if you truly try to understand what Hands is saying.

Update, posted July 19, 2016, see first comment:
Wow! Thanks for the comment; it reminded me I needed to go back and rate the book after finishing it. It's still a 5+. I finished it and have gone back several times and re-read portions. I'm sure Richard Dawkins would love it.

Original Post:
Wow! The first 20 pages have me very, very intrigued. The negative reviews (one, two, and three stars at Amazon) have me perplexed with regard to my enthusiasm.

But if you are the kind of person who loves this kind of "stuff," this is a must-read, or at least something to explore. For now, a 5-star recommendation and then come back and expand. For those who suggest this book is too long, I can't imagine it being shorter and still having the necessary "gravitas" for such a subject.

The font, font size, and pitch are very, very appealing. It was first published in hardcover in 2016, but has a 2015 copyright by the author. Again, a British author, specifically English, which doesn't surprise. The Brits, Irish, and Scots simply do the best when it comes to this kind of writing.

4 of 4 people found the following review helpful.
A Powerful Argument for a New Scientific Paradigm
By Philip L. Comella
In 1956, Thomas Kuhn published one of the most influential science books of all time, The Structure of Scientific Revolutions. This book introduced the concept of paradigms and how they change. In essence, when an existing scientific paradigm (or theoretical structure) begins to fail at explaining observations and those failures add up, the existing paradigm eventually collapses, and a new one rises to take its place. For a time, the advocates of the existing paradigm marshal their forces to defend and protect it; after all, the paradigm underpins the science curriculum and defines what it means to be a scientist.

Cosmosapiens is a significant contribution to a new era in scientific writing. The shelves are filled with books that trumpet the advances of science, the wonders of cosmology, the mysteries of quantum theory, and the power of Darwinian evolution. These books make it appear as if the current theories of science, from the Big Bang to the origin of life and Darwinian evolution, are now engraved in stone, forever to form part of the Scientific Curriculum.

But it turns out that when the power of critical thinking is used not to defend dutifully the existing scientific paradigm, but is instead used to challenge the assumptions and logical consistency of these theories, something remarkable happens: the old theories start falling apart.

John Hands is an outsider to the orthodox scientific community but possesses a sharp, critical mind, a clear writing style and unparalleled thoroughness. Some of the most mind-opening passages in the book concern his interaction with scientists he consulted for peer review. In one section he writes about a preeminent scientist who was so put off by the first sentence of his book, that he read no farther, thereby managing to pre-judge 550 pages of analysis filled with original and thought-provoking insights. The book, like The Trouble with Physics, Science Set Free, (and I hope my own book, The Collapse of Materialism), clearly and unequivocally shows that many of today’s leading scientists are not practicing science, if by that term we mean the open-minded search for truth. Instead, they are defending and protecting a belief system that they call a scientific paradigm. A paradigm, riddled with flaws and deep mysteries, including the gross assumptions of the Big Bang, the wild speculations of inflationary theory and the multiverse, and the unknown forces making up most of the universe that theorists have given names  “dark matter” and “dark energy”  but cannot explain.

When scientists stop criticizing their own theories, when they are not candid in revealing their assumptions, when they do not tell us what they don’t know, disclose the gaps in their theories, or reveal their uncertainties, they do a disservice to both science and the world at large. People depend on scientists to not only find the truth, but to tell the truth.

Cosmosapians should form part of a new curriculum in science classes as it is written in the true spirit of science: critical review of assumptions, rigorous reliance on logic and authority, and open-mindedness. Scientific truth cannot be reached by the stubborn insistence that any new theory will only be discovered through computer modeling or by the use of a multi-billion dollar scientific instrument. Nor is the search advanced by fooling ourselves that only in a particle will we find God.

It is time the leaders of modern science woke up and realized that the end is near for the existing paradigm. They can choose to hang on and go down with the ship, or take a few minutes and consider whether alternate viewpoints, which give mind, not matter, a predominant role in the formation of the cosmos, make more sense and do something their existing theories do not, which is to explain the world we live in. Cosmosapiens is necessary reading for anyone who doubts that the existing paradigm is nearing the point of collapse.

2 of 2 people found the following review helpful.
Have to read book
By Amazon Customer
John Hands took on the nearly impossible task to summarize and evaluate the todays scientific knowledge and thus show where we are in our quest to understand the world and ourself. It is an excellent book that should be read by every college educated person to appreciate the difficulties it takes to advance our knowledge of the complexities of the world, to be more open minded to new ideas, and recognize that the development of our understanding of the world is a work in progress, far from being completed.

Peter Kos,Ph.D.

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Minggu, 24 November 2013

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  • Sales Rank: #4438498 in Books
  • Published on: 1994
  • Binding: Paperback
  • 48 pages

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Jumat, 15 November 2013

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Street Furniture, by Chris Van Uffelen

Street furniture is the secret star of urban outdoor design. Though rarely noticed at first glance, it significantly contributes towards the urban experience. Benches, fountains, street lamps, rubbish bins, post boxes, tourist information signs, bus stops as well as public toilets are items that reoccur in various urban spaces. Just like outstanding monuments and landmarks, they determine the identity of a square, street or town. This volume introduces 100 exceptional examples of contemporary street furniture, presenting both items that are one-of-a-kind as well as objects that are part of a product series.

  • Sales Rank: #2378362 in Books
  • Brand: Brand: Braun Publish,Csi
  • Published on: 2010-10-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.07" h x 1.61" w x 9.30" l, 6.00 pounds
  • Binding: Hardcover
  • 242 pages
Features
  • Used Book in Good Condition

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0 of 0 people found the following review helpful.
Street Furniture as an Artform
By p garratt
Great book delving into the varied and inspiring world of street furniture design and how it impacts and improves our daily urban lives

Great example of these sorts of designs here

www.baileyartform.co.uk/

To give you an idea of how beautifully designed some of this public realm items can be

Highly recommended and a great book to have on the coffee table for visitors

Thanks

P ;)

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Kamis, 14 November 2013

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  • Sales Rank: #5301889 in Books
  • Binding: Paperback

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Senin, 11 November 2013

[G300.Ebook] Free PDF Progressive Class Piano, Second Edition, by Elmer Heerema

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Progressive Class Piano, Second Edition, by Elmer Heerema

A successful keyboard text for both college non-music majors and majors with limited keyboard experience. Sight reading, playing by ear, repertoire pieces, harmonizing melodies, improvising, technical exercises and rhythm drills are all presented and reinforced in progressive order. The comb binding creates a lay-flat book that is perfect for study and performance.

  • Sales Rank: #522177 in eBooks
  • Published on: 1984-05-01
  • Released on: 1984-05-01
  • Format: Kindle eBook

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13 of 13 people found the following review helpful.
Excellent Music Guide
By A Customer
With the help of a teacher, this book is wonderful for the "older" student who is looking to play piano. For each chapter, there are rhythm, composition, and techniqal drills. The book comes with supplementary material, scales, cord progressions, circle of fifths, and transposing to other instruments. Each chapter progresses enough to keep you moving, but not so fast that you lose yourself. A definite reccommend to the beginning piano player.

11 of 11 people found the following review helpful.
Not just for class! If you want to learn, start here.
By Andrew J. Riemer
[Update: December 2011 - we just purchased a replacement copy for the family this Christmas. We look forward to many more years with this great tome!]

[Update: December 2010 - the comb binding finally gave way, reducing the book to a mound of sheets after five years of use by my wife and numerous of our children. We're ordering another one soon. This time, we'll probably pull the pages, place them in sheet protectors, and put them all in a large D-ring binder. Still, perhaps the best piano book I've found for learners of almost any age!]

I was first introduced to this piano book while a music major. My background was with voice, guitar, and trumpet, but I was required to take piano each semester. Don't let the title imply that this is solely for group (class) piano lessons. It worked well in one-on-one sessions, and I bought it for my wife this past Christmas (I don't do well giving lessons to my own family members, and I'm still no piano virtuoso). She is studying on her own, and has a piano playing friend drop by for an informal lesson every couple of weeks.

The book starts out by having you explore the keyboard, playing with different groupings of keys, so you can hear their relationships. Students are encouraged, for example, to use only the black keys to pluck out familiar melodies, and then to make up a short melody of their own. After that basic orientation, it moves on to primary five-finger patterns in the simplest keys (C maj., G maj.) and builds from there. Chord charts help the students make the proper finger transitions along the way.

The exercises start simple, but move on to more rewarding little pieces in a surprisingly short time. As students become proficient in each new key, some exercises ask them to transpose them (play them in a different key) on the fly (without having the written music in front of them). This is a very important skill for any accompianist, who may need to play a given piece in a differnt key to accomodate a soloist's specific vocal range.

Unlike some basic piano texts that cover only parts of your learning journey (different books for beginners, intermediates, etc), this one will move you from the most basic exercises to very complex pieces by the end--it is a substantial volume. It does a good job of introducing chord progressions, and it handles the introduction of the minor scales very well.

The very end of the book contains complete written scales for every major and minor key, invaluable for drilling the basic skills as you progress.

Overall, a fantastic book! You will enjoy playing!

0 of 0 people found the following review helpful.
Great learning tool
By Getting older
This comprehensive book was recommended by my top-notch instructor. We use other books as well, but this is by far the most thorough for learning basic and advanced techniques. The instructions are clear and define why this technique is important. The exercises make the technique your own, and after several have been covered, they are followed by short, easy-to-learn pieces featuring those techniques.

Even if you're not a total beginner, this book offers a fantastic review of the important pianist techniques. I highly recommend it.

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Selasa, 05 November 2013

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  • Original language: French
  • Dimensions: 6.57" h x .87" w x 9.76" l,
  • Binding: Hardcover

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Senin, 04 November 2013

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History of Freemasonry and Concordant Orders Ancient and, by Henry Leonard & Hughan, William James, editors Stillson

  • Published on: 1923
  • Binding: Hardcover

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Sabtu, 02 November 2013

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AI for Game Developers: Creating Intelligent Behavior in Games, by David M. Bourg, Glenn Seemann

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AI for Game Developers: Creating Intelligent Behavior in Games, by David M. Bourg, Glenn Seemann

Advances in 3D visualization and physics-based simulation technology make it possible for game developers to create compelling, visually immersive gaming environments that were only dreamed of years ago. But today's game players have grown in sophistication along with the games they play. It's no longer enough to wow your players with dazzling graphics; the next step in creating even more immersive games is improved artificial intelligence, or AI.Fortunately, advanced AI game techniques are within the grasp of every game developer--not just those who dedicate their careers to AI. If you're new to game programming or if you're an experienced game programmer who needs to get up to speed quickly on AI techniques, you'll find AI for Game Developers to be the perfect starting point for understanding and applying AI techniques to your games.Written for the novice AI programmer, AI for Game Developers introduces you to techniques such as finite state machines, fuzzy logic, neural networks, and many others, in straightforward, easy-to-understand language, supported with code samples throughout the entire book (written in C/C++). From basic techniques such as chasing and evading, pattern movement, and flocking to genetic algorithms, the book presents a mix of deterministic (traditional) and non-deterministic (newer) AI techniques aimed squarely at beginners AI developers. Other topics covered in the book include:

  • Potential function based movements: a technique that handles chasing, evading swarming, and collision avoidance simultaneously
  • Basic pathfinding and waypoints, including an entire chapter devoted to the A* pathfinding algorithm
  • AI scripting
  • Rule-based AI: learn about variants other than fuzzy logic and finite state machines
  • Basic probability
  • Bayesian techniques
Unlike other books on the subject, AI for Game Developers doesn't attempt to cover every aspect of game AI, but to provide you with usable, advanced techniques you can apply to your games right now. If you've wanted to use AI to extend the play-life of your games, make them more challenging, and most importantly, make them more fun, then this book is for you.

  • Sales Rank: #190669 in Books
  • Published on: 2004-08-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.19" h x 1.00" w x 7.00" l, 1.35 pounds
  • Binding: Paperback
  • 392 pages
Features
  • ISBN13: 9780596005559
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author

As a naval architect and marine engineer, David M. Bourg performs computer simulations and develops analysis tools that measure such things as hovercraft performance and the effect of waves on the motion of ships and boats. He teaches at the college level in the areas of ship design, construction and analysis. On occasion, David also lectures at high schools on topics such as naval architecture and software development. In addition to David's practical engineering background, he's professionally involved in computer game development and consulting through his company, Crescent Vision Interactive. Current projects include a massively multiplayer online role-playing game, several Java-based multiplayer games, and the porting of Hasbro's "Breakout" to the Macintosh.

Glenn Seemann is a veteran game programmer with over a dozen games to his credit, for Mac and Windows systems. He's a co-founder with David Bourg of Crescent Vision Interactive, a game development company specializing in cross-platform games.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A Good, Accessible Book
By Stuart Steele
This book introduces the reader to three key AI programming ideas, broadly, movement, pathfinding, and decision making.

The movement section covers intercepting and following, pathfinding provides a lot of good practical information on problems and algorithms to solve them, and the decision making section provides a good introduction to genetic algorithms, neural nets and fuzzy logic, topics which are hard to study abstractly on one's own time (at least for me.)

There are lots of code examples, and the math is accessible to anyone who at least suffered through high school calculus, regardless of whether any useful memory remains :). The intent of the code is explained after the code snippets, which is an excellent and thoughtful addition to such a book, since so many authors write code snippets, and force the reader to thoroughly understand them in order not to miss important points in the work, even though the reader may have no intention of ever actually implementing that code, and as a result, would rather not laboriously dissect tens or hundreds of code snippets in order to understand the full work.

34 of 38 people found the following review helpful.
Intelligent agents should steer clear from this book
By Riccardo Audano
Terrible and useless even for a book on AI for budding game developers. The theory and explanations in this book are sometimes decent but more often than not quite lacking. (es: in one of the first chapter the author uses Bresenham algorithm without taking the time to explain it). The use of tile based examples introduce unnecessary overhead, and the continuos attempts to introduce physics related code and references to the author's other book on game physics are just plain annoying. The range of subjects covered is very broad (chasing and evading, pathfinding, emergent behaviours, rule based reasoning, bayesian networks, neural networks, fuzzy logic, finite state machines, genetic algorithms), definitely too broad to treat each of these subject in decent depth and with clarity. Example code is of low quality and just superficially object-oriented. If you are looking for a decent introduction to game AI I recommend Matt Buckland "Programming Game AI by Example" and "AI Techniques for Game Programming".

0 of 0 people found the following review helpful.
Five Stars
By Joe
Great item and shipping

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Jumat, 01 November 2013

[T829.Ebook] Download The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory, by William A. Cohen Ph.D.

Download The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory, by William A. Cohen Ph.D.

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The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory, by William A. Cohen Ph.D.

The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory, by William A. Cohen Ph.D.



The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory, by William A. Cohen Ph.D.

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The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory, by William A. Cohen Ph.D.

"The Art of the Strategist" shows clearly how superior strategy trumps other factors in almost every competitive arena. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for "The Art of the Strategist", presents the timeless lessons of: Commitment to objectives; Seizing and maintaining initiative; Economization and massing of resources; Surprise; The indirect approach; Simplicity; Multiple alternatives; Security; and Exploitation of success.

  • Sales Rank: #1666021 in eBooks
  • Published on: 2004-06-09
  • Released on: 2004-04-30
  • Format: Kindle eBook

Review
"His[Cohen's]abridged versions of famous military campaigns and battles are the book's greatest appeal". -- Cecil Johnson, syndicated columnist

Review

Cecil Johnson, syndicated columnist: "His [Cohen’s] abridged versions of famous military campaigns and battles are the book’s greatest appeal. History buffs particularly will be delighted by his interpretations."

About the Author

William A. Cohen (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of The New Art of the Leader, The Wisdom of the Generals, and How to Make it Big as a Consultant.

Most helpful customer reviews

9 of 9 people found the following review helpful.
Valuable Resource for Strategic Thinking
By Don Blohowiak, PhD
Strategy (like leadership) might well be typified in the same way Mark Twain described the weather: Everybody's talking about it, no one is doing anything about it.
While there is already a bountiful harvest of materials covering the strategy landscape, retired Air Force Major General William A. Cohen, Ph.D., has made a valuable, highly readable, and practical addition to the strategist's arsenal.
Perhaps surprisingly, General Cohen is an avid contrarian; very early in the book he rightfully takes on the silly notion of likening business to war. (A topic I also wrote about in 1996.) And he rails against the folly of trying to divine strategy from either statistical analysis or simplistic market stratification.
While there *are* fascinating accounts of military history in this general's book, they appear alongside equally well-researched tales from the contemporary business world (with some personal and historical political tales as well). The anecdotes serve to illustrate instructive strategic brilliance and stupidity, not as blueprints of strategies to imitate.
As Cohen relates early in the book, he "researched the greatest strategists and strategic thinkers of the millenia [including] strategists from both East and West over a period spanning more than 7,000 years of recorded history, in almost every country on earth...."
Well, the "almost every country on earth" part does seem to be a stretch, but beyond this hyperbole the book is well grounded in a wide variety of useful examples from many fields, places and times.
DECEPTIVE SIMPLICITY
As I remind my own clients, the critical part of strategy is to do strategic *thinking* before undertaking strategic planning. And Dr. Cohen's ten universal principles prime the strategic thinking pump.
Admittedly, a quick skimming of these principles might well elicit a ho-hum response. After all, 'Keep Things Simple' and 'Exploit Your Success' just don't scream "ground breaking." But to dismiss these principles as either obvious or old hat would be a mistake.
As with most clearly stated principles, Cohen's are easy to grasp superficially, more difficult to appreciate at a deeper level of meaning, and far more challenging to actually put into faithful practice.
Fortunately, Cohen puts substantial meat on these little bones. He offers bountiful food for thought in a book that is engaging, frank, wide ranging and highly digestible.
Read this book to gain valuable and useful against-the-norm insights into forming and applying strategy.
Don Blohowiak
author, Strategy Clarified And Simplified, available exclusively on Amazon.com (ISBN: B00008OHT1)

4 of 4 people found the following review helpful.
A journey to "the other side" of strategy's complexity
By Robert Morris
William Cohen's wide range of interests is explained by the variety of positions he has held throughout his career thus far. Currently, he is founder and president of The Institute of Leader Arts. He is also a retired major general from the U.S. Air Force Reserve. After graduating from West Point, Cohen flew 174 combat missions in A-26 aircraft in the Vietnam War. He was awarded the Distinguished Service Medal, the Legion of Merit, the Distinguished Flying Cross with three oak leaf clusters, and the Air Medal with eleven oak leaf clusters. He has written 53 books, including The Stuff of Heroes, The New Art of Leader and The Art of the Strategist. His latest is A Class with Drucker. He also has an M.B.A. from the University of Chicago and M.A, and Ph.D. degrees from Claremont Graduate University.

In this volume, Cohen responds to questions such as these:

1. Why is strategy the key to success in any enterprise?
2. What are the essential principles of strategy?
3. Why and how must strategy be tailored to the given competitive environment?
4. How to seize a decisive advantage and then sustain it?
5. How to use strategic positioning?
6. How to formulate multiple, simultaneous alternatives prior to a major initiative?
7. How to practice timing and sequencing?
8. How to respond to a crisis?
9. How can the essential principles of strategy be applied most effectively?
10. To what extent are these principles universal?

To Cohen's substantial credit, he devotes relatively little attention to the "what" of organizational effectiveness and concentrates almost entirely on how to achieve it. In the Preface, he asserts that "tactical implementation should be directed toward implementing the right thing - a good strategy. Good implementation of a bad strategy is doing the wrong thing in the right way. It is optimizing the kind of approach that will eventually lead to defeat, not to triumph." In the business world, an inappropriate strategy (however effectively it may be implemented) will eventually lead to failure, not success. In this context, I am again reminded of what Cohen's graduate school professor and mentor, Peter Drucker, observed in 1963: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."

I especially appreciate Cohen's provision throughout his narrative of dozens of real-world examples to illustrate his key points. Within each chapter devoted to a specific essential principle, he includes a list o0f suggested action steps to achieve a specific objective. In Chapter 2, for example, here is what he recommends to ensure that an organization gains, and keeps, its competitive advantage:

1. Analyze the situation carefully.
2. Seek hidden opportunities and new solutions.
3. Act now!
4. Act boldly.
5. Keep the pressure on.

Granted, none is a head-snapping revelation. Cohen is a pragmatist who places greatest emphasis on achieving the desired result(s). He explains each of the previously listed five points within a context and cites a specific situation that illustrates the importance of that point. Each chapter begins with one or more appropriate quotations. In Chapter 7 in which he explains how to prepare multiple, simultaneous alternatives (i.e. a scenario of contingencies), he offers these quotes:

From Genesis 13.9: "If thou wilt take the left hand, then I will go to the right; or if thou depart to the right, then I will go to the left."

Mao Tse-Tung: "To achieve victory we must as far as possible make the enemy blind and deaf by sealing his eyes and ears, and drive his commanders to distraction by creating confusion in their minds."

Obviously, Mao Tse-Tung had read Sun Tzu's The Art of War, one of Cohen's favorite sources.

To assist his reader's understanding, he also concludes each chapter with a "Strategist's Log" section that serves as a summary of those points and thus facilitates a review of them later. From the beginning, Cohen establishes a personal rapport with his reader, functioning as a tutor whose approach is informal and supportive rather than highly structured and pedantic. He prefers to identify options and suggest possibilities rather than insist or even assert. As I read this book and others he has written, I view him as a companion on my journey of discovery. Without ever being intrusive, Cohen proceeds from one chapter to the next, connecting ideas and refining insights with both rigor and sensitivity. He believes (and I agree) that effective leadership is both an art and a science. What he refers to as the "art" of the strategist suggests a level of thinking that can only be reached after formal training in both induction and deduction as well as mastery of various skills such as situation analysis and problem solving. The analytical process becomes art only when it has formulated and then transcends meticulous craftsmanship.

In this context, I am again reminded of an observation by Oliver Wendell Holmes: "I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity." Cohen's purpose in this brilliant volume is to accompany his reader during a journey of exploration within the dimensions of strategy. The ultimate destination? The other side of strategy's complexity.

Bon voyage!

1 of 1 people found the following review helpful.
Readable. Helpful or not, depends.
By ServantofGod
I am skeptical of all books promoting N principles/rules for subject X, whereas N ususally is 10 and X is either leadership or any term identical with improvement. However, I cant help myself from reading them coz the supporting cases/stories are always interesting and readable, especially the war/battle ones. This book written by a retired general is no exception. I dont think the principles are easily adaptable to a company, which the author admit so. However, his writing is smooth. His cases and quotes are good. Readable, for sure. Helpful or not, depends.

p.s. Below please find my favorite passages for your reference.

The very word Strategy comes from the Greek word "strategos" which mean the art of the general. pg 10
It is not enough to be busy....the question is: What are we busy about? - Thoreau pg 27
Have you got a problem? Do what you can where you are with what you've got. - Roosevelt pg 43
While Casanova pursued a woman, he concentrated on that woman alone, and thought of nothing and no one else until the conquest was complete, whether this took days or months. pg 69
NASA noted that if every single part in one of their space systems was 99.9% reliable, they couldnt launch it because tthe overall reliability would be less than 50%! pg 102
Timing is always important..but so is sequencing. pg 147

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